Chevy has some ground to make up that's for sure. The new Silverado in my opinion looks worse than the outgoing model, and right now there are reports of lawsuits being filed in regards to overheating issues on the Z06. I think at the right price point the Cruze could do extremely well, even with stiff competition from Ford, VW and Honda. Not everyone can afford a $30k hot hatch. So if Chevy can deliver something cheaper, that offers similar performance with some modifications, they could have a winner.